Email Marketing Pricing
Email marketing makes it easy for you to boost your annual revenue. With a smart approach, the right software, and a little elbow grease, you can turn a 100-word email message into thousands in returns.
All you need is an email marketing plan. With a strategy from Macoli, you can:
- Promote brand recognition
- Encourage new and repeat customers by linking to your website
- Build an audience of brand-loyal enthusiasts who want to regularly hear from you
Prices for email marketing campaigns
A well-designed and well-executed email marketing message reminds prior and existing customers, as well as potential customers, to visit your website and gives them the incentive to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we configure every email marketing campaign with that end goal in mind.
By staying at the forefront of your customers' minds, you significantly increase the likelihood that when it comes time for your email recipients to make a purchase, they will choose you over your competitors. As one of the top email marketing companies in the nation, Macoli knows how to get—and keep—your brand into the heads of your customers, and it starts with strong email marketing campaigns. We have a whole team dedicated to marketing your business with email, and we've helped to drive over 3 million leads so far.
To see how the prices of email marketing services can fit into your budget, check out our email campaign pricing below.
Fully managed email marketing is exactly what it sounds like — we do everything you need to run a successful email marketing campaign!
That includes writing the emails, adding engaging elements, and tracking the results, and you never have to lift a finger. You'll also have complete access to our data and strategies so you can have the final decision for what happens to your business.
Partially managed email marketing services are great for when you want to regularly reach out to your customers or prospects. You also create the content of each email so you can directly speak to your customers and prospects for the best possible results. Aside from that, we take care of everything else.
If you want, we'll also test the emails that go to your recipients so we can see what kind of content, formats, and headlines appeal to your recipients the most. Once we identify the common elements that drive people to your site, we'll use them more so you can enjoy more success.
We can even track phone calls that customers make to you as a result of your emails. That way, you can get as much information as you need from one comprehensive service.
Email Marketing Services from Macoli
Just like website design, email marketing design has a set of best practices. At Macoli we understand what it takes to run an effective email marketing campaign. In our experience, we have successfully executed multitudes of email marketing campaigns, and we know what causes recipients to click through and what causes them to unsubscribe.
We offer a variety of email marketing services pricing because we know each company has a different budget. That way, you can pick a package with the newsletter design cost that works for you. Our competitive email marketing services price and included features help us tailor your email campaign.
Macoli can manage your email marketing campaign through the design, development and deployment stages. A few of the standards and best practices we follow when designing emails include:
EMAIL MESSAGE DESIGN AND TESTING
We will work with you to create an email design that is not only consistent with your branding, but likewise garners attention and compels recipients to act. Although images make web pages more aesthetically pleasing, in a marketing email they should be used sparingly. If your entire message is contained within an image file, most recipients will see a large red X in place of your carefully-crafted message when they open your email. Incorporating text instead of images ensures that the majority of recipients can view your message immediately with little to no effort on their part.
When deciding whether or not to open a marketing email, the "from" name carries the most weight for recipients. An effective "from" tag communicates that the email comes from a trustworthy source (your company name, usually), while the "subject" line gives your recipient an incentive to open the email, in 60 characters or less.
Successful email marketing campaigns typically consist of announcements regarding the following:
- Sales and Clearance Items
- Coupon Codes
- New and Featured Products
EMAIL CAMPAIGN SCHEDULING
Once an email marketing service provider establishes your email list through sign-ups on your website, your emails should be sent on a regular (but not too frequent) schedule and provide your recipients with valuable content they will find interesting and keep them wanting more.
People read marketing emails across a wide spectrum of electronic devices including desktop computers, laptops, smart phones, tablets and even simple mobile phones.
A message that fails to take into account the various mediums through which people access an email runs the risk of hurting the reputation of the sender. If prospects cannot read your company's email effectively, they are more likely to unsubscribe from your list or block you with a SPAM filter. It is absolutely essential that you minimize the likelihood of this happening by testing your emails across the myriad of devices your customers are using. When you opt to have Macoli manage your email marketing campaign, we take care of this important task for you.
Just as the differences between devices can cause unwanted issues, individual email programs display messages in various ways.
Microsoft Outlook, Gmail, Yahoo! and proprietary email programs all have distinct standards for displaying an email message. For example, Microsoft Outlook and Gmail block all images by default while Outlook and Yahoo! Mail display each message in a preview pane, about 3 to 5 inches long, rather than the entire message immediately.
An optimized email message will ensure that the majority of your message can be read as easily as possible by every one of your recipients, no matter what email program they use.
How can you be absolutely certain that the email marketing campaign you're running is performing as well as it could be? By continually testing. At Macoli, we make decisions based on hard data, which we acquire through the use of split testing between two different landing pages. We are then able to better understand which landing page is the most effective when cited in a specific email message and tailor your emails accordingly.
Measure Your Email Marketing Success with Reporting
As with any marketing campaign, you want to know that the money you invest into an email marketing campaign is experiencing a return on your investment. At Macoli, we understand this need to justify your marketing spend, which is why we make it effortless for you to track all of the metrics you care most about with our comprehensive reporting system.
With the detailed reports provided in your dashboard, you will be able to determine who your most interested subscribers are, how many times each recipient opened each email, which links were clicked through, who bounced, who unsubscribed, and much more.
Choose Macoli as Your Email Marketing Campaign Manager
When you opt to have us manage your email marketing campaign for you, you can rest assured knowing your campaign will not only experience a consistent schedule, but that every aspect of your campaign is managed just as it should be. There's no need for you to worry when our experienced email marketing specialists are responsible for testing your emails, managing subscribers and interpreting lead generation data.
Whether you're interested in our bulk email marketing services or our software, Macoli will prove to you why we deserve the title of "top email marketing agency." Contact us today to find out how we can turn your email newsletters into results-driven marketing messages that result in real clicks, leads, and sales.